為(wei) 了幫助各位商科萌新快速了解商科學術挑戰，由上海世界外國語中學商業(ye) 社發起的 WBC 商業(ye) 挑戰融合BPA，FBLA，NEC知識點，帶你搶先體(ti) 驗中國初選站的參與(yu) 流程，挑戰題型。
報名截止時間：2021.10.20（23:59）
考試時間：2021.10.24
WBC 知識點-衝(chong) 刺篇
為(wei) 了幫助商科萌新準備挑戰內(nei) 容，BPA主席團和上海世界外國語中學商業(ye) 社的同學們(men) 一起為(wei) 大家整理了一份複習(xi) 知識點一覽，本周為(wei) 第一期。歡迎感興(xing) 趣的同學們(men) 在「WBC商業(ye) 挑戰溝通群」中討論。
本期內(nei) 容由 BPA 學生主席團 金拓宇Terry同學提供
特別鳴謝！
1. Marketing management is a process of controlling the marketing aspects, setting the goals of a company, organizing the plans step by step, taking decisions for the firm, and executing them to get the maximum turn over by meeting the consumers' demands.
E.g.: insurance, and stock brokerage companies, professional service providers.
2. The business plan refers to a document setting out a business's future objectives and strategies for achieving them.
3. The intellectual property refers to creation of the mind.
E.g.: inventions; literary and artistic works; designs; and symbols, names and images used in commerce.
4. Multinational refers to a company operating in several countries.
E.g.: Microsoft, Google, Coca-Cola
5. Perpetual inventory is a continuous accounting practice that records inventory changes in real-time.
E.g.: grocery stores - each time a product is bought and scanned, the system updates inventory levels in the database.
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