差不多去年10月的時候，Zuckerberg 宣布公司改名字，並且主攻Metaverse
Last October, when Mark Zuckerberg, the chief executive of Facebook, announced that the company would change its name to Meta and become a “metaverse company,” he sketched a vision of a utopian future many years off in which billions of people would inhabit immersive digital environments for hours on end, working, socializing and playing games inside virtual and augmented worlds.
一年後，如果隻是看賬麵上的話，結果不甚理想：公司業(ye) 績不好；員工抱怨決(jue) 策是領導腦門子一熱想出來的；領導抱怨員工用自己產(chan) 品的積極性不夠。
The company’s stock price has tumbled nearly 60 percent in the past year — a reflection not just of broader market turbulence, but of some investors’ skepticism that the metaverse will be highly lucrative anytime soon.
Some Meta employees have complained about frequent strategy shifts that seem tied to Mr. Zuckerberg’s whims rather than a cohesive plan.
In September, Vishal Shah, the vice president in charge of Meta’s metaverse division, wrote on an internal message board that he was disappointed in how few Meta employees were using Horizon Worlds, according to a post obtained by The Times.
隻是公平點說，Meta 業(ye) 績不好，也不是因為(wei) 轉型Metaverse 的原因，主要也是主營業(ye) 務表現不好: Facebook，Instagram 競爭(zheng) 不過 TikTok；Apple 新的隱私政策導致廣告業(ye) 務不好做了（這裏有意思的是，Apple 自己的廣告收入有了很大的增長，所以Apple 的所謂的保護私隱更多也是噱頭啊）
“The pressures Meta’s business is facing in 2022 are acute, significant and not metaverse-related,” ...
TikTok is siphoning younger users away from Facebook and Instagram, Meta’s two big moneymakers, and Apple made privacy changes to its mobiles operating system that have cost Meta billions of dollars in advertising revenue.
也有支持者說，Zuckerberg的設想都是對的，隻是時機不合適
“And there is a risk that almost everything Mark has outlined about the metaverse is right, except the timing is farther out than he imagined.”
過去的一年，Metaverse 也是取得了一些成績的
There are some signs that Meta’s bet has put it ahead of competitors. The company’s consumer V.R. headset, the Quest 2, is the most popular V.R. headset on the market with more than 15 million sold, according to outside estimates. Its Oculus V.R. app — which has since been rebranded Meta Quest — has been installed over 21 million times on ioses and androids devices, according to an estimate by Sensor Tower, an app analytics firm.
但這個(ge) 成績相比於(yu) Meta 自身的體(ti) 量來說，都太不值得肯定了
By comparison, Meta’s social-media products, including Facebook, Instagram and WhatsApp, together attract more than 3.5 billion average monthly users—a figure equivalent to almost half the world’s population. Horizon is currently reaching less than the population of Sioux Falls, S.D.
但是從(cong) 公關(guan) 來看，轉型Meta 有個(ge) 更大的幫助是大眾(zhong) 不再揪著Facebook 帶來的社會(hui) 問題不放了，開始去關(guan) 注Zuckerberg 是怎麽(me) 賠錢的了。
The metaverse was supposed to offer Meta a fresh start as it faces other business pressures and negative publicity. The new strategy was announced weeks after the leak of thousands of pages of internal records documenting the business struggles and societal downsides of the company’s social-media products, documented in a Wall Street Journal series called The Facebook Files.
Microsoft 和 Apple 也有投資 Metaverse 相關(guan) 業(ye) 務。
Other tech giants, including Microsoft Corp. and Apple Inc., are developing products on the belief that the metaverse is the next digital frontier.
或許真的是科技的下一個(ge) 平台吧，畢竟麵對新事物，批評總是容易的。
“Being a cynic about new and innovative technology is easy,” Mr. Stone said. “Actually building it is a lot harder — but that’s what we’re doing because we believe the metaverse is the future of computing.”
對於(yu) Meta 來說，目前要解決(jue) 的的可能是確定ta們(men) 家的Metaverse 是想側(ce) 重game，還是側(ce) 重social 的問題了。方向不明確，員工也不好做事啊。
Meta has canceled or delayed early metaverse-related products, and current and former employees said there is disagreement inside the company about whether Horizon should be focused on games or, as is Mr. Zuckerberg’s preference, social connection.
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