1.7大陸雅思大作文7分範文及解析：廣告影響力降低

混合類大作文，媒體(ti) 類話題

Nowadays some consumers are less influenced by advertising than in the past. What are the reasons? ls it a positive or negative development?

題目來源：2023年1月7日大陸雅思大作文

1、題目大意

如今，一些消費者比過去更少地受到廣告的影響。原因是什麽(me) ？這是積極還是消極的發展？

2、思路解析

這是一道報告+利弊的混合類題型，聊的是廣告影響降低的原因及利弊。報告類題型的行文結構相對簡單，兩(liang) 個(ge) 主體(ti) 段分別對應兩(liang) 個(ge) 問題，主體(ti) 段一分析這一現象的原因，主體(ti) 段二討論利弊。審題時要注意題目中比較關(guan) 係“than in the past”，在分析原因是需要說明為(wei) 什麽(me) 會(hui) 比過去受影響小。下麵，月半鴨和大家一起來看下具體(ti) 觀點。

首先來看廣告影響降低的原因，有三方麵。

一是人們(men) 對廣告有著更清楚的認知，明白其本質是為(wei) 了促進消費者購買(mai) 使得商家獲益，因此對於(yu) 廣告內(nei) 容，消費者變得更加理智。

二是消費者了解商品的渠道變多，現在可以在網上搜到商品更多相關(guan) 信息以及其他使用者的評價(jia) ，廣告不再是消費者了解商品的唯一來源。

三是廣告數量不斷增加使得消費者不再感到新奇甚至排斥，大量同類型的廣告或是競品廣告也使得消費者難以做出判斷，因此廣告影響力逐漸下降。

然後來看利弊影響。

好處有兩(liang) 方麵。一方麵消費者會(hui) 更加理性，不再因為(wei) 廣告購買(mai) 大量必須非必要品，減少不必要的開支，進而使得可支配收入更充裕。另一方麵企業(ye) 發現廣告不再那麽(me) 有效後，為(wei) 了繼續獲取客戶，可能會(hui) 將更多資金和精力投入到提升產(chan) 品質量上。更多優(you) 質商品的出現對於(yu) 消費者和社會(hui) 都是有利的。

壞處同樣有兩(liang) 方麵（不過這道題應該很少有人會(hui) 認為(wei) 是一種消極發展）。一是廣告的效益降低，意味著商家可能不再願意投入高額的成本在這上麵，甚至可能會(hui) 裁撤相關(guan) 項目的員工，進而導致已經從(cong) 事這一行業(ye) 的人以及正在學習(xi) 廣告相關(guan) 專(zhuan) 業(ye) 的大學生的就業(ye) 更加困難。二是廣告影響力下降對於(yu) 商家的營收和品牌影響力都是不利的，這對於(yu) 企業(ye) 投資人和員工的收益來說都會(hui) 產(chan) 生負麵影響。

3、提綱

4、高分範文示例

In recent years, it has been evident that the influence of advertising on people has gradually diminished compared to generations before. Changes in people's mindsets and the emergence of new persuasive forces are, in my opinion, the primary drivers of this phenomenon. Besides , I think that a lot of people will view it as a positive development in their life.

Regarding the potential explanations, the most significant factor leading to the reduction in the media's influence is the fact that many advertising followers have learned what they genuinely seek. As an illustration, since many individuals are aware that the primary objective of marketing is to generate massive sales, they attempt to purchase only their essentials despite the recommendations of advertisements. Multiple sources of influence are an additional probable component. Many consumers now turn to the web for research before making a purchase, in part because of customer reviews posted on retail sites. This is due to the fact that they place more weight on the comments of other users than they do on advertisements.

In contrast, people in the past were extremely drawn to advertisements since there was no other source of updates available to them at the time. In my opinion, this diminishing of advertising's influence benefits society by allowing individuals to allocate more money toward their own needs while also meeting the demands of others in greater need. Once consumers become more conscious of their essential needs, they will commit to saving their earnings. In addition, those who are struggling may now afford the basics because advertising has led to a decline in obsessive shopping.  Therefore, everyone will profit if individuals lessen their propensity to be persuaded by marketing.

In conclusion, consumers are less influenced by advertisements these days since there are more compelling alternatives that cater to the shifting mindsets of consumers. I believe that this saves people money they would have spent on needless things and offers those who are struggling with essence.

5、相關(guan) 詞匯和語法結構

diminish   減少、降低

the primary drivers   主要驅動因素

genuinely   真正地

the primary objective   首要目標

turn to   求助於(yu)

allocate money   分配資金